Designer, helping with transformations, complex problems, and behavior change.

A wavy journey line with 4 touchpoints marked with color dots indicating behaviors. The lines from dots stretch right towards the second image.

Identifying customer pain points and opportunities

The lines from previous image continue and diverge towards divert swim lanes separated by dashed line of visibility (like in service blueprint)

Mapping and solving for complex problems

All lanes from the previous image converge and meet at the one point which then leads to 4 new dots (insights)

Creating delightful and inclusive experiences

SELECTED PROJECTS

Global technological transformation

Introducing new way of collaborating for 40K colleagues.

McKinsey&Company

Journey mockup on laptop

Migration
journey

Service Design, UX Strategy, User Research,
Problem Solving facilitation, Navigating ambiguity

Integration workflow mockup on laptop

Support integration

User flows, Strategic Product roadmap,
Multidisciplinary alignment

Custom feature mockup on laptop

Custom
features

Enterprise Product Design, UX/UI design, Design System
Collaboration with developers, testing, and launch

Change design for enterprise

Facilitating adoption and behavior change within organization.

McKinsey&Company

Screenshot of a workshop board

Change workshops

Behavioral Design, UX Strategy, User Research,
Workshop facilitation

Accessibility symbols on blue background

Accessibility
team

Accessible Design, Change Design, Strategic roadmap
Leadership, connecting the dots, shifting left, storytelling