Behavior change design

I start the process of Behaviour Change Design with a diagnosis of the existing problem space and customers context. Working with customers to identify the pain points and delights on the customer journey. I define the opportunities and behaviours which are a priority for the change. The next steps are to identify the interventions, implement them, measure the results, and evaluate for the iterations.

The frameworks which I have experience with: COM-B + Behavior Change Wheel, ADKAR, Tiny Habits, CREATE, Doblin Toolkit.